Coach and advisor

Coach and advisor

Coach and advisor

I help uncommon founders

build game-changing companies without losing themselves

Coach to founders and teams (seed–series D) ready to level up

Get in touch

Get in touch

Get in touch

What’s an uncommon founder?

What’s an uncommon founder?

What’s an uncommon founder?

Uncommon founders don’t fit the mould

They don’t all look and sound alike. They’re not a particular gender, demographic or background. What makes them uncommon is that they are, or aspire to be:

1

Visionary builders determined to change the world

2

Thoughtful technologists focused on purposeful impact

3

Independent thinkers playing their own game, not everyone else’s

How do I help?

How do I help?

How do I help?

The world is yearning for more uncommon founders. To build the thing that people talk about for decades to come. The thing we couldn’t even imagine and then couldn’t live without. The thing the world needs.
The world is yearning for more uncommon founders. To build the thing that people talk about for decades to come. The thing we couldn’t even imagine and then couldn’t live without. The thing the world needs.
And to do it their own way.
And to do it their own way.
I know they have what it takes, but so often they get in their own way. Inside their own head. Knocked off course. Limited by the things they unknowingly hold to be true. Burnt out. Caught in conflict. Or just bogged down in the wrong things.
I know they have what it takes, but so often they get in their own way. Inside their own head. Knocked off course. Limited by the things they unknowingly hold to be true. Burnt out. Caught in conflict. Or just bogged down in the wrong things.
The world is yearning for more uncommon founders. To build the thing that people talk about for decades to come. The thing we couldn’t even imagine and then couldn’t live without. The thing the world needs.
The world is yearning for more uncommon founders. To build the thing that people talk about for decades to come. The thing we couldn’t even imagine and then couldn’t live without. The thing the world needs.
And to do it their own way.
And to do it their own way.
I know they have what it takes, but so often they get in their own way. Inside their own head. Knocked off course. Limited by the things they unknowingly hold to be true. Burnt out. Caught in conflict. Or just bogged down in the wrong things.
I know they have what it takes, but so often they get in their own way. Inside their own head. Knocked off course. Limited by the things they unknowingly hold to be true. Burnt out. Caught in conflict. Or just bogged down in the wrong things.
The world is yearning for more uncommon founders. To build the thing that people talk about for decades to come. The thing we couldn’t even imagine and then couldn’t live without. The thing the world needs.
The world is yearning for more uncommon founders. To build the thing that people talk about for decades to come. The thing we couldn’t even imagine and then couldn’t live without. The thing the world needs.
And to do it their own way.
And to do it their own way.
I know they have what it takes, but so often they get in their own way. Inside their own head. Knocked off course. Limited by the things they unknowingly hold to be true. Burnt out. Caught in conflict. Or just bogged down in the wrong things.
I know they have what it takes, but so often they get in their own way. Inside their own head. Knocked off course. Limited by the things they unknowingly hold to be true. Burnt out. Caught in conflict. Or just bogged down in the wrong things.
That’s where I come in.
That’s where I come in.
That’s where I come in.
That’s where I come in.
That’s where I come in.
That’s where I come in.
Seb Agertoft about image
Seb Agertoft about image
Seb Agertoft about image
Seb Agertoft
Coach and advisor

Defining success

Defining success

Defining success

Each client has a different idea of success

  • Goal 1

    I want to better understand the game I’m playing and how to play it well.

  • Goal 2

    I’ve got so many priorities in and out of work that whichever I choose to prioritise I feel like I'm making a bad choice

  • Goal 3

    We’re building such an innovative product, do we get to build an innovative company?

  • Goal 4

    I just don’t want to wear the mask any more.

  • Goal 5

    I’m bogged down in the wrong things.

  • Goal 6

    I don’t want to have to pretend to be an exec. I need to find a way to lead that feels authentic to me.

  • Goal 7

    I feel like a naughty school boy in front of my investors and it sucks.

  • Goal 8

    I see others expressing themselves so clearly and I know how much better I could do.

  • Goal 1

    I want to better understand the game I’m playing and how to play it well.

  • Goal 2

    I’ve got so many priorities in and out of work that whichever I choose to prioritise I feel like I'm making a bad choice

  • Goal 3

    We’re building such an innovative product, do we get to build an innovative company?

  • Goal 4

    I just don’t want to wear the mask any more.

  • Goal 5

    I’m bogged down in the wrong things.

  • Goal 6

    I don’t want to have to pretend to be an exec. I need to find a way to lead that feels authentic to me.

  • Goal 7

    I feel like a naughty school boy in front of my investors and it sucks.

  • Goal 8

    I see others expressing themselves so clearly and I know how much better I could do.

  • Goal 1

    I want to better understand the game I’m playing and how to play it well.

  • Goal 2

    I’ve got so many priorities in and out of work that whichever I choose to prioritise I feel like I'm making a bad choice

  • Goal 3

    We’re building such an innovative product, do we get to build an innovative company?

  • Goal 4

    I just don’t want to wear the mask any more.

  • Goal 5

    I’m bogged down in the wrong things.

  • Goal 6

    I don’t want to have to pretend to be an exec. I need to find a way to lead that feels authentic to me.

  • Goal 7

    I feel like a naughty school boy in front of my investors and it sucks.

  • Goal 8

    I see others expressing themselves so clearly and I know how much better I could do.

  • Goal 9

    I see my role as being a centre of gravity for capital and talent. How to maximise the pull?

  • Goal 10

    I’m so much more creative than I show to others but I wish I didn’t have to hide that part of me.

  • Goal 11

    I just want to level up. It’s like a video game and I’m coming up against the final boss.

  • Goal 12

    There are just the unknown unknowns. I know I need to grow as the company does but I don’t exactly know how.

  • Goal 13

    There’s so much noise that I feel like I just need to insulate myself from it. I get rocked by other people’s opinions in a way I wish I didn’t.

  • Goal 14

    I just need an outsider I can trust to be a thought partner. I kinda get decision fatigue or paralysis.

  • Goal 15

    We’re moving too slowly. The leadership team is a mess. Please help!

  • Goal 9

    I see my role as being a centre of gravity for capital and talent. How to maximise the pull?

  • Goal 10

    I’m so much more creative than I show to others but I wish I didn’t have to hide that part of me.

  • Goal 11

    I just want to level up. It’s like a video game and I’m coming up against the final boss.

  • Goal 12

    There are just the unknown unknowns. I know I need to grow as the company does but I don’t exactly know how.

  • Goal 13

    There’s so much noise that I feel like I just need to insulate myself from it. I get rocked by other people’s opinions in a way I wish I didn’t.

  • Goal 14

    I just need an outsider I can trust to be a thought partner. I kinda get decision fatigue or paralysis.

  • Goal 15

    We’re moving too slowly. The leadership team is a mess. Please help!

  • Goal 9

    I see my role as being a centre of gravity for capital and talent. How to maximise the pull?

  • Goal 10

    I’m so much more creative than I show to others but I wish I didn’t have to hide that part of me.

  • Goal 11

    I just want to level up. It’s like a video game and I’m coming up against the final boss.

  • Goal 12

    There are just the unknown unknowns. I know I need to grow as the company does but I don’t exactly know how.

  • Goal 13

    There’s so much noise that I feel like I just need to insulate myself from it. I get rocked by other people’s opinions in a way I wish I didn’t.

  • Goal 14

    I just need an outsider I can trust to be a thought partner. I kinda get decision fatigue or paralysis.

  • Goal 15

    We’re moving too slowly. The leadership team is a mess. Please help!

Real growth

Real growth

Real growth

The important thing is that they see and feel the progress

Seb has challenged me to think differently improved my personal productivity and made our leadership team more decisive and productive.

I’ve learned to communicate with clarity and decisiveness and the positive impact on my team and our business outcomes has been tangible. I now have more emotional bandwidth to handle challenging situations gracefully helping me become a better CEO and a happier person overall.

Michael

Founder and CEO

,

Genomekey

Seb has challenged me to think differently improved my personal productivity and made our leadership team more decisive and productive.

I’ve learned to communicate with clarity and decisiveness and the positive impact on my team and our business outcomes has been tangible. I now have more emotional bandwidth to handle challenging situations gracefully helping me become a better CEO and a happier person overall.

Michael

Founder and CEO

,

Genomekey

Seb has challenged me to think differently improved my personal productivity and made our leadership team more decisive and productive.

I’ve learned to communicate with clarity and decisiveness and the positive impact on my team and our business outcomes has been tangible. I now have more emotional bandwidth to handle challenging situations gracefully helping me become a better CEO and a happier person overall.

Michael

Founder and CEO

,

Genomekey

I’ve made more progress with Seb than with any other coach I’ve worked with.

He’s supported me in making long term sustainable change. I’ve recommended working with Seb to many people.

Annie

Exited Founder

I’ve made more progress with Seb than with any other coach I’ve worked with.

He’s supported me in making long term sustainable change. I’ve recommended working with Seb to many people.

Annie

Exited Founder

I’ve made more progress with Seb than with any other coach I’ve worked with.

He’s supported me in making long term sustainable change. I’ve recommended working with Seb to many people.

Annie

Exited Founder

Seb has been an excellent support for our team at Vira. He has a kind and empathetic approach that empowers individuals to grow.

He has supported us to put into place processes and structures that have made our teams more collaborative and effective. As a founder I would recommend him to anyone growing a team!

Rebecca

Founder and CPO

,

Vira Health

Seb has been an excellent support for our team at Vira. He has a kind and empathetic approach that empowers individuals to grow.

He has supported us to put into place processes and structures that have made our teams more collaborative and effective. As a founder I would recommend him to anyone growing a team!

Rebecca

Founder and CPO

,

Vira Health

Seb has been an excellent support for our team at Vira. He has a kind and empathetic approach that empowers individuals to grow.

He has supported us to put into place processes and structures that have made our teams more collaborative and effective. As a founder I would recommend him to anyone growing a team!

Rebecca

Founder and CPO

,

Vira Health

Having a trusted sounding board for the most critical decisions facing the business has been invaluable. Seb’s been instrumental in guiding myself and my team through so many hurdles to get to this point.

Sam

Founder and CEO

,

Heba

Having a trusted sounding board for the most critical decisions facing the business has been invaluable. Seb’s been instrumental in guiding myself and my team through so many hurdles to get to this point.

Sam

Founder and CEO

,

Heba

Having a trusted sounding board for the most critical decisions facing the business has been invaluable. Seb’s been instrumental in guiding myself and my team through so many hurdles to get to this point.

Sam

Founder and CEO

,

Heba

View all testimonials

View all testimonials

View all testimonials

How we work together

How we work together

How we work together

We work together as a partnership

A deep and trusting relationship dedicated to the journey you’re on and the ups and downs along the way. Coaching that’s holistic and three dimensional.

1

The ‘I’ dimension

Find a way of leading that works for you. We focus on identifying what that looks like whilst maximising your time, energy, motivation, skills, and personal growth.

2

The ‘WE’ dimension

Enjoy thriving relationships with your board, co-founders, leadership team, wider company, friends & family.

3

The ‘IT’ dimension

Build the best version of the company you could imagine through strategy, structures, processes, and key decisions that shape your company’s growth at every stage.

My foundations

My foundations

My foundations

What expertise do I bring?

As a coach

I’m an ICF-accredited coach with training in neuroscience, behaviour change, IFS/Parts work and relationship counselling.

I’ve coached dozens of founders, backed by top tier investors across a wide range of industries. I’m a Partner at Evolution a leading coaching and advisory firm working with clients such as Slack, Instacart, Notion, Dropbox.

As a thought partner

I’ve been in the trenches as a product exec at Pelago Health from pre-seed startup to scaleup with $150m+ in vc-funding; leading new product innovation at GoCardless from growth stage startup to multi-unicorn; and innovating at scale at ebay.

I’ve built teams, hired and fired, sat in front of boards, pitched to investors, and made my fair share of screwups along the way.

As a depth partner

When I was in my twenties my Mum went through an abusive relationship. That was my catalyst for many years of deep work, which led me to teaching yoga, then meditation, then coaching.

I know what it’s like to do the hard, deep work, and to lead others to do the same.

Start the conversation

Get in contact to set up a call

I’d love to connect and learn more about you. Send me an email on seb@theuncommonfounder.com.

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Subscribe to my newsletter

Get exclusive insights from my work with founders backed by top tier investors.

Start the conversation

Get in contact to set up a call

I’d love to connect and learn more about you. Send me an email on seb@theuncommonfounder.com.

Copy email address

Email copied

Subscribe to my newsletter

Get exclusive insights from my work with founders backed by top tier investors.

Start the conversation

Get in contact to set up a call

I’d love to connect and learn more about you. Send me an email on seb@theuncommonfounder.com.

Copy email address

Email copied

Subscribe to my newsletter

Get exclusive insights from my work with founders backed by top tier investors.